翻訳と辞書 Words near each other ・ Gendarmerie Special Operations Command ・ Gendarmerie Special Public Security Command ・ Gendarmery (Serbia) ・ Gendarmes d'élite de la Garde Impériale ・ GendBuntu ・ Gende language ・ Gendebelo ・ Gendema ・ Genden ・ Gendenwitha ・ Gender ・ Gender & History ・ Gender & Society ・ Gender (disambiguation) ・ Gender (stream) ・ Gender advertisement ・ Gender analysis ・ Gender and development ・ Gender and Education ・ Gender and emotional expression ・ Gender and food security ・ Gender and Judaism ・ Gender and Language ・ Gender and security sector reform ・ Gender and Sexuality in Information Studies Colloquium (event) ・ Gender and Trade Initiative ・ Gender apartheid ・ Gender archaeology ・ Gender bender ・ Gender Bender (The X-Files) Dictionary Lists mini英和辞書 mini和英辞書 Webster 1913 Latin-English FOLDOC Wikipedia English ウィキペディア

翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Gender advertisement ： ウィキペディア英語版 Gender advertisement Gender advertisement refers to the images in advertising that depict stereotypical gender roles and displays. Gender displays are used heavily in advertising in order to establish the role of one gender in relation with the other, and some scholars argue that advertisers are obsessed with gender. Advertisers focus on gender relationships, because people define themselves by gender, and gender can be “communicated at a glance,” making it easy for advertisers to use this theme in their work.〔 ==Creation and maintenance of gender normality== Advertising is a significant agent of socialization in modern industrialized societies, and is used as a tool to maintain certain social constructions, such as gender. Men and women are depicted as differing in attitudes, behavior, and social statuses. These differences are what separate the sexes into different genders. Gender advertisements give the viewers a glimpse into a world laden with socially defined and constructed gender relations, displays, and roles.〔 (Pdf. )〕 These images are crafted to mimic real life and many mistake the concepts of fantasy and reality in regards to advertising.〔 Early view (online version published before inclusion in an issue).〕 Erving Goffman would call it "Commercial Realism", when advertisers try to present the advertising world in ways which it could be real. Goffman argues that advertisements do not look strange to us, when they should. Advertisements take something that exists already in the world and they change it, forming a distorted reflection. "They emphasize some things and de-emphasize others," it is a hyper ritualization of the world, and we recognize, and even relate with some of the images.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Gender advertisement」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.